Mobile Magic

On August 11, 2010, in Mobile, by

There is something magic about it when you get phone calls to your business that seem to come from thin air.  They come from anywhere but thin air, of course.  In this post I will address the awesome things you can do with your local business using mobile marketing.
As of now, few people think of [...]

Respond to Negative Reviews on Google Places

On August 5, 2010, in Media News, by

Google announced yesterday that business owners with verified listings can now respond to reviews and comments made about their business from their customers or clients.  What a relief for those businesses that have dealt with unreasonable customers.  You know what I’m talking about.  The ones that wouldn’t be happy even if you handed your entire [...]

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Measuring SEO/SEM Efforts is Crucial to Your Online Marketing Success

On August 4, 2010, in Local Business Internet and Search Marketing, by tyler

Google currently indexes over one TRILLION URLs! That’s about 150 pages for every person on the planet. Each page is unique and has different goals. The trick is to figure out how to help Google, Yahoo, BING, and other online marketing locations see that your website is the most relevant when customers [...]

 

SEO, Sustainable Competitive Advantage, and the Local Business

On August 2, 2010, in Local Business Internet and Search Marketing, by tyler

All businesses seek a competitive advantage over their competition; a reason why clients choose them over their competition which is difficult to copy.  Companies often define their competitive advantage in terms such as offering superior quality, exceptional service, or a differentiated product based on technology or know-how that the rest of the industry does not currently have or employ.  While few “competitive advantages” [...]

 

Paid Traffic Is Overpriced and Local Businesses are Noticing

Inaccurate expectations are causing local businesses to overspend on clicks within their local search marketing campaigns.  At least that is true according to this report from  Borrell Associates Inc.  All ad spend must hold itself accountable with a satisfactory ROI.  And to do that, all the dots must be connected in order to accurately measure [...]

 

Apple Hits Record Revenue: What This Means For Local Business

On July 23, 2010, in Media News, by

Yeah, Apple is making a ton of money.  You can read about it at this article: http://www.pcmag.com/article2/0,2817,2366751,00.asp So what?  Well, they did sell 8.4 million iphones in only a year.  The next year it will be more.  An increasing amount of people are enjoying internet capable smart phones (currently about 25 million people to be [...]

Take Advantage of the Millions Poured into Research

Do you remember the days when cell phones didn’t exist? When you got separated from a friend or family member in a public place, it was almost impossible to reunite. You both wanted to connect but you didn’t know where each other where. So it ended up being a guessing game. [...]

 

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