Change Creates Opportunity
Advancements in technology and communication have drastically altered the local search marketing landscape. Only 28 percent of local business searchers now use yellow pages or a print directory as their primary source of information.(Comscore) This trend of using digital media to find information will continue as the younger generations age and the various online applications and platforms advance the user experience to increase their popularity.
Along with the shift to digital media comes multiple platforms and multiple advertising opportunities which can be a daunting task to learn all at one time. Especially when your time is best spent elsewhere in your business.
Are You Overwhelmed With Trying to Understand and Manage all the Advertising Mediums?
Each one has it’s own learning curve and complexities. The implementation, interaction, tracking, measuring, and optimization are also different. We can help, not only take advantage of all of them, but we have systems in place to maximize the effectiveness of them for your business, and have developed advanced strategies that provide the highest ROI.
Our Comprehensive Approach
Your website design and development is the foundation of your local search marketing impact. The supporting pillars give strength and shape to the structure. They are what drive targeted buyers to your online real estate. Some of these include search engine optimization, paid search engine traffic, search engine map listings, internet yellow pages/local business directories, mobile ads, local sites and classifieds, social media, and email marketing. The importance and benefit from each of these pillars will vary greatly for each unique business. Comprehensive tracking is the roof that covers the entire structure enabling us to identify opportunities, areas that need improvement, or sections that need to be eliminated. It also allows for CRO (conversion rate optimization). Tweaking simple design elements on your site can increase response from visitors immensely.
Contact an analyst to discuss how a comprehensive approach can bring your company great results. Use the form on the right, or call us.